ROB DURSTON PHOTOGRAPHY

A quick little shoot for Hewlett-Packard

I received a call a few months ago from an agency back in the US. They were looking to produce some photography for an upcoming “book” for Hewlett-Packard.
I’ve always liked HP; I thought their ads and marketing was bang on for most of the past 20 years and can still remember some of the campaigns. I always wanted to have the chance to do something with them. Granted it wasn’t showgirls, explosions and car chases but I think we produced some really nice images for the cover of the “book”. I keep saying the “book” because the agency called it that. I’m guessing it is a corporate piece meant for HP IT Systems dealers or something along those lines.
The idea was to photograph a local “hero” who will be singled out in the publication as well as being on the cover.
Seeing as how with 99% of these jobs I don’t get to scout the location, this one was no different. I was to go to the location/office and set up a clean white background (meaning easy for close cutting) and get some interactive portraits of our hero. Hmmmmmmm, just a small challenge.
Not really knowing how large of a room you will be given, we usually pack a 9′ white seamless paper that we can cut down to whatever size will fit in the room. Along with that we have a couple of lights for the background and a couple for the foreground/subject.
This is what all that looks like, less cameras.

Lighting and grip

Lighting and grip

In amongst those bags are two Profoto Acute 1200’s, four Acute heads, Magnum and softlight reflectors as well as a variety of stands and booms and clips and clamps.

Here is the set up roughed in.

Lighting set up

Lighting set up

And with Richard, my assistant, holding a colour checker, its just the wee one.

Richard and the colour checker

Richard and the colour checker

After this I do a little flagging and a little of some of this and that and this is what we end up with.

Great shoot and great guy, had a blast,
Thanks HP

Leave a Reply