ROB DURSTON PHOTOGRAPHY

Posts Tagged ‘editorial’

ASDA – Favourites

Hi all, we were called back in the spring to shoot a series for ASDA (major UK supermarket owned by Walmart).
They were looking for a light and airy view of the farming behind sausage making. I know its not exactly a light subject these days but we needed to try to keep it light, bright and not too serious, showing a little more of the farmer and the family business behind it. A local producer for ASDA was chosen and without any scouting we just dropped by for the day.
All of the images from the day were either shot on the Canon 85mm f1.8 or the Canon 24mm f1.4 using available light and a California Sunbouncer.
Interior factory images were made using Profoto ProAcute 600B battery units mounted with Magnum and Softlight Silver reflectors


Lauren Millar for the Guardian Saturday Magazine

When I first arrived here, in Northern Ireland, I didn’t really know a single soul except for Olivia. If I planned on staying and making my living here I had to work. To work I would need to do what I feel I do best (well best besides making a pretty fine vegan chili), photography.

While working in North America I mostly shot products and beauty images for cosmetic companies. It was good work and I enjoyed it. It came relatively easy; work flowed and business was decent enough. I rarely needed to show my portfolio as most work came by referrals. That’s not to say I didn’t work hard on getting business. Every job I worked, I put my all into it. I made sure the client and the creatives were happy but most of all I had to be happy. I did some pretty nice work with some really amazing people. More and more over the years, the portfolios started gathering dust and the website got more and more hits. It seemed like the creatives were embracing the technology.

I moved to Northern Ireland, full-time, about three and a half years ago. Before that I was commuting between LA and Belfast for a little over a year. In that year I made the most of my time. I was visiting every agency that I could; making the rounds with my portfolio under my arm. I only had a couple of portfolios back then. They were custom made and not cheap all told in the end. I got some really good responses from everyone I met with. I didn’t have one “bad” meeting. I pounded the pavement for a few months, just getting my name around. In the beginning I didn’t have a car or insurance so I was renting one from a dealership who provided insurance. That was something like £75 a day so I had to make those days count. Learning Belfast, all the little streets and one way systems. It wasn’t long before I bought a GPS just to have for those days. I traveled down to Dublin and visited a bunch of agencies there as well. Good people, all of them. Some offered up promises they couldn’t keep, whether it was the collapse of the Celtic Tiger or forgetfulness or just a change of mind, there were a couple of sweet projects that just couldn’t be landed.

I often thought about a rep or agent. I had a couple previously in California. They didn’t produce much work but I thought they could be more effective for me in Europe, seeing as how I was new to the scene. I spoke with a few; almost signed with one but in the end nothing gelled. I’m happy for now, that I don’t have one (bar Wonderful Machine). I spoke with a few photographer friends but it was Deb Samuel who summed it up best, “you’re doing a fine job on your own now”. Yup, I guess I am, for now.

Enter an unnamed London photo agency a couple of months ago. They sourced me out (I think through Wonderful Machine as a matter of fact) to commission me to do a feature for The Guardian Saturday magazine. I was kind of weird, I’d never had an agent get involved in editorial work before, especially such a small feature. In the end they bowed out, there wasn’t enough pie.

The story was about Lauren Millar. Lauren’s story can be read here http://www.guardian.co.uk/lifeandstyle/2011/aug/26/my-baby-was-stillborn-experience

It was a simple shoot; no scouting, no pre production, no assistant, just in a out with a few options. Lauren and I agreed that the best location would probably be her place so after a quick survey I decided on three scenarios.

Scenarios

1. Lauren in the backyard sitting on her bench against the backyard wall, simple blue sky behind her. Lit using a Profoto 600B with a Silver Softlight reflector.

Lauren Millar sitting on her bench in the backyard of her home.

Lauren Millar sitting on her bench in the backyard of her home.

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Lauren standing in the living room; both full length and cropped with the wallpaper as a background. Shot using available light.

Lauren Millar standing in her living room, cropped version.

Lauren Millar standing in her living room, cropped version.

Lauren Millar standing in her living room, full length version.

Lauren Millar standing in her living room, full length version.

3. Lauren outside, standing in the middle of her quiet neighbourhood with a very suburban feeling to it. Lit again with a Profoto 600B and Silver Softlight reflector

Lauren Millar standing in the middle of the road in her neighbourhood

Lauren Millar standing in the middle of the road in her neighbourhood

 

 

 

 

 

 

 

 

 

 

 

 

Simple one light set up with a Silver Softlight on a boom powered by a Profoto 600B

Simple one light set up with a Silver Softlight on a boom powered by a Profoto 600B

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see by the link to the story, the image for the online version was cropped very tight and I understand the printed version was much the same. I’m happy with the images on a whole but I would have liked to have see them reproduced full frame.