ROB DURSTON PHOTOGRAPHY

Posts Tagged ‘Genesis’

Stay Farm Safe – Health & Safety

We just finished a small campaign for Health & Safety, with Darren from Genesis, which included some of my favourite things: farms, cows, farmers and moody imagery.
The brief was to shoot 4 scenarios, following roughly the lay outs provided.
Here are the lay outs.

Roof & PTO

Roof & PTO

Slurry & Cows

Slurry & Cows

I was to shoot the images with and without actors and a few prop variations. As you can see by the image below, the photos without the actors turned out very moody.

Moody Cows

Moody Cows

The weather played havoc with us during the couple of days we shot this over. We had wind, rain, sun and general drizzle almost everyday and had to shoot around it as best we could since our talent were limited with their time. Its also difficult to make the images play well together when you have all this changing weather; it would be nice to have some congruency between the images. Luckily, we had a strong composition and colour theme running through all the images so the weather played less of a factor than I had originally worried about.
Here’s one of my favourites, shot in the drizzle, around a full tv commercial crew who shooting the tv spot while we were doing the stills. Of course all our lights were weather proofed for the shoot and it all came off without a hitch.

The roof, the roof . . . .

The roof, the roof . . . .

Here are the finished ads.

And here is the finished TV spot directed by Phil Crothers, if it doesn’t load for you, click on the link below.

HSENI Moment of Truth from phil crothers on Vimeo.


Weather, Invest NI and Northern Ireland

I was contacted by Genesis Advertising a while back in regards to doing a couple of simple ads for Invest NI. As most people can probable understand however, shooting on location in Northern Ireland in January is never simple.
The first task was to photograph a golfer teeing up. It was blowing gales and raining for the weeks over the December holidays but one day the rain let up, the wind however didn’t. Darren the creative on the shoot told me of a tight and tidy greens over at a lawn bowling pitch near his place. I had been searching through all the golf courses and even football pitches for some short, well keep grass, no luck what so ever. Everything was soaked and muddy and soaked.
We arrived on the edge of Belfast Lough at our destination. My trusty Kato (aka Bubbles aka Cef) unloaded the lighting and cameras from the car while I did a quick scout around. We found a nice sheltered area from the wind with a decent non-descript background. Darren and his model arrived and we light the poor guy up. It was still quite windy and cold for the most part but the sun was on our side, giving us a tiny amount of warmth behind the hedges of the bowling pitch.
The idea was to back light him from up high with a Profoto ProAcute 600B and a silver softlight reflector, on camera left with we used a touch of warm fill from a California Sunbounce Pro, low on camera right. A super shallow depth of field was used to really focus your eye down on the ball itself. I think it worked out well and with a little tweaking in Photoshop, it fit the bill perfectly.

Golfer teeing up

Golfer teeing up

Our next subject matter was a lot less glamourous; a double decker London bus and unfortunately it was not located in London. We drove up to the manufacturer in Ballymena and were given ten minutes with the “special” bus in the parking lot, just where it was. Not too much we can do to make it “sing” so we lit it from camera left with a normal reflector on the ProAcute 600B, just giving the paint a little pop as well as the chrome on the wheel. I warmed it up a little in post and retouched out a few loose items on the ground and it matched up pretty well with the golf image.

Big Red London Double Decker Bus

Big Red London Double Decker Bus

This is the final ad

Invest NI "Driver & Driven"

Invest NI “Driver & Driven”

The final assignment was to photograph the Carrick a Rede bridge on the north coast. Again, this is January so its not exactly tanning weather. I don about seven layers and my parka, knowing full well its going to be a long walk in and a long potential wait for the right clouds and weather. It was cold and windy on the very edge of the bridge; there is really nothing stopping me from falling 50 feet down into the chilly water below except for me wrapping my arm around the ropes of the bridge and hanging on in the wind.We waited and shot intermittently for a couple of hours before I moved over to the near side of the bridge. Here I literally hung my lower body off the cliff to get the best angle on it; trying to make it as extreme as possible for Darren’s layout.
It ended up, that the choice pick was a layered merge of four frames with a nice blue sky and a slight wisp of clouds leading into the background of more dense mass. Some light retouching in Photoshop to clean up the foreground and that was that.

Carrick a Rede Rope Bridge

Carrick a Rede Rope Bridge

Here is the final for this one.

Invest NI "Beauty & Brains"

Invest NI “Beauty & Brains”

p.s. I did not take the image of the graph.

"Legs a dangling"

“Legs a dangling”

Hanging on the edge of the bridge

Hanging on the edge of the bridge

Balaclavas are a photographer's best friend

Balaclavas are a photographer’s best friend


PSNI and Northern Ireland

I’m not trying to get too political here but why does all this still go on? Almost everyone living here knows the answers to the rioting and violence and why they still happens but that still doesn’t answer the question “why?”. No one really wants it but they want to keep on marching and doing July 12th and of course people clash. I’m not going to get all heavy handed and start giving ideas or solutions; its too embedded in people.

The PSNI have had a tough time of it; being the long heavy arm of the law in the past, trying to work along side the army to keep the peace. Since the early 2000’s the PSNI have been responsible for upholding the law alone. They are ever changing their brand and becoming more public friendly. This is where I came in.

I was hired on by local agency Genesis Advertising to translate their brief into images. They were looking to create a bridge between the public and the PSNI, to show how the PSNI is committed to listening to the public and solving their problems and issues. The brief outlined about a dozen images, all on location, with a diverse cross section of the public, represented by models. Of course the beautiful Northern Irish weather that I love so much proved itself once again as being as reliable as a Lucas ignition. Many of the images were shot in the rain or blowing gales. It was on one of these days that I got a severe chest infection that had me coughing and hacking in pain for almost 2 months.

Here are some of those images, all shot on Canon using a Profoto Acute 600B systems and softlight reflectors.

Genesis Advertising and Rob Durston PSNI project