ROB DURSTON PHOTOGRAPHY

Posts Tagged ‘Harland & Wolff’

Absolut Vodka – Anatomy of an Image

Sometimes, a few times a year, a really nice project comes along that you can sink your teeth into; a project that has no real deadline, a loose brief, a laid back art director and the option to pick your own post production.

All I had to do was take the art director’s comps and transpose them to real life. As any advertising photographer knows, whats on paper in front of you at an agency project briefing might not be exactly what is out there in real life, beyond those agency windows. In fact, I can remember a quick little story where an art director sketched out a double page spread with a hammock stretching from edge to edge. It was shaped like a banana and felt like the invisible man was actually laying in it. It took us a whole day to prop the hammock with wire and hang it with fishing line to get a reasonable looking form from it for the spread.
Okay, let me get back to this project. So the idea was to convey the landmark Harland & Wolff yellow cranes, Samson and Goliath, against an industrial Belfast skyline and the classic Absolut bottle outline, nestled between the cranes. I’m going to build up a fictional Belfast landscape with different elements from the waterfront and surrounding areas. Once I compile all of those along with a clear and unobstructed sky to lay behind it, I’ll send all this off to John over at Needpost.com who takes it all and makes some sense of it. He works with myself and the art director to make sure we have all the landscape filled in and representative of the original idea the art director pitched to the client.
So without looking through all the boring original images, lets go straight to post and with the help of a little bouncy music, let’s watch John “build” Belfast for Absolut Vodka.

It was produced specifically for outdoor advertising but hopefully it will get picked up for other media as well

 

Absolut Vodka 96 sheet billboard

Absolut Vodka 96 sheet billboard

 

 

 

 

 

 

 

 

 

 

 

 

Absolut Vodka adshell outdoor

Absolut Vodka adshell outdoor

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fun huh?
I thought it was.
Come back and visit us again for more adventures.