ROB DURSTON PHOTOGRAPHY

Posts Tagged ‘Micheal O’Leary’

RyanAir CEO – Micheal O’Leary – Anatomy of a Shoot

Things have been ticking along quite nicely lately. We’ve been working pretty steadily and just completed a nice large project with NITB here in Northern Ireland. That mixed in with a few commercial clients and the odd editorial gig, has been keeping us on our toes.
So when I got a message from Barron’s in NYC, I got back to them as soon as I could, pronto like. Barron’s is a weekly out of the Dow Jones empire and its kind of the grinder when it comes to financials on a weekly basis instead of the super in depthness of the WSJ. Its much more hard hitting and cutting than Forbes and has the respect of many in the industry. It might not always be the most creative for photography but then those images aren’t there to represent that; they are there to tell a story albeit a quick one, usually just one image.
So I get the call, and who do you think they’d be looking for an image from in Ireland? Hmmmm, a CEO, someone who probably stands out etc etc….. Oh you know who . . .
Micheal O’Leary of RyanAir fame.
Well I think to myself, if there was ever a challenge, this would be it. You hear the rumours, the rumblings. . . short, sharp and sweet. I would have to go in with my game face on and never let it drop an inch.

The photo editor told me about the difficulties in booking the time with Micheal (he’s a very busy man) and that after three weeks of going back and forth they pinned down a date, a date I was available with so all good. I’ll have 45 minutes to set up and 15 minutes to spend shooting him. I knew a bit about him before but I did some more research and looked further into his career and life and came away impressed; smart man, makes money, no bullshit, no frills. . . . . . sounds familiar 😉 We arrive early hoping to get in and start setting up and working out a few ideas but to no luck, the executive board room we are booked in still has a meeting going on. Sure, no problem, we’ll wait and wait . . . . and wait. The meeting goes 15 minutes late and now we only have 30 minutes to haul all our gear in and truck it up to the second floor; its going to be a simple shadowless white seamless set up so we have a 9 foot and a square of plexi for under his feet. Steve, my assistant and I don’t even have the chance to pull out the light meter. We get it all roughed into this tiny 12×12 foot boardroom when the liaison tells us we can now open the dividing wall to get double the length out of the rooms, sweet. Now I don’t have to use the 17-40 on this poor guy.

The carpet in the middle is covering up all the A/V cables normally routed through the table. Plexi is there for a clean shadowless background.

RyanAir boardroom – a 12×12 foot room, see the 9 foot seamless. The carpet in the middle is covering up all the A/V cables normally routed through the table. Plexi is there for a clean shadowless background.

I throw the 70-200 on the body and with two lights on the white back ground and two lights on the subject, I pop off a couple of frames to see if we are in the ballpark. As I fire the third frame, in he walks. DAMN.

RyanAir boardroom – table top on the left and table legs on the right. Profoto Magnum on the right and silver softlight on the left, both running off Profoto 600B’s. Background is 2 Chimera strips, each powered by Acute 1200’s.

The first thing he says is, “this will not do”.
Uh oh, I better run for an interception here.
“Hi Mr O’Leary, I’m Rob Durston, and I understand I have 15 minutes of your time today”.
“Nope, you have five”.
Well that’s a nice introduction. From there it got even more complicated, in that our subject would “only” be photographed with a large model of one of his Boeing aircrafts.
5 minutes, silly model plane, unchecked lighting and the wild card himself, Micheal O’Leary.
Right from the first frame though he doesn’t lose a beat; every time the Profotos go off he changes his pose. Bang, bang, bang like a little pro model he just rhymes off various expressions and body positions. At around the 2 and a half minute mark I begin to plead with him for a few frames without the plane and a little more serious look; till this point, every frame he has put on a goofy face or silly smirk.
“Nope, nope, I won’t do it, this is what you’re getting. if I do a serious face that is the one that you and your editors will pick. No I will do what I want for this”.
Then through a couple of quick topic changes he asks me where I came from to do this shoot.
Without thinking (or maybe I was just a little subconsciously), I blurted out, “Toronto”. Its kinda true.
“Well in that case, I’ll let you use your stool as well”. I brought along a nice nondescript white stool to get him to sit on and sure enough he held onto that plane also. After a few more minutes he tells me, “okay you must have enough now”.
My first thought is to say no and push a little further but then I thought how much more is he going to give me and how much different will it be than what I already have? I keep talking, and scan through the images, exposures look okay and for the most part everything looks great. “Yup, you’re right Mr. O’Leary, we’re done here. I get him to sign a model release and bang. he’s gone.
Steve, my assistant, and I then sat down for a glass of water and a breather (the heat has been on the whole morning in the room and its close to 30 outside). I peered through the metadata; I was curious as to how many images we took and in how long.
We shot one hundred and twenty unique images in just under 4 minutes.
And here they are.

Here are three of my favourites.

Unretouched, this is my favourite image, serious and contemplating.

 

Micheal proudly holding a model of one of his 737s.

 

Micheal seated with his model 737, the RyanAir staple aircraft.

 

Many thanks to WonderfulMachine for consistently representing and marketing me.
Thanks guys